Posts

Customer Service: Do it Right the First Time!

By: Marci Peters
Director of Customer Service, Achievers

We have all experienced the good, the bad and the ugly of customer service. Often, customer service tends to fall into the bad and ugly categories. We have all gritted our teeth before calling a company for service or walking into a store to return an item, fearful of a confrontation because of a rigid policy, or simply because of the bad attitude (usually attributable to ineffective training!) of the person serving us. But whatever the cause, poor customer service can have a lasting effect on both the business offering it and the person on the receiving end.

In my 20+ years as a customer service professional, I have learned a lot about how to accentuate the good and minimize the bad and ugly. Whether I am checking out at the grocery store or out to dinner with friends, I find myself observing the level of service being provided. The one constant I find missing, is a lack of personalized service being provided. Many service representatives don’t make eye contact, let alone smile or engage in small talk. Instead, they focus more on the task at hand rather than the customer – the person – in front of them. This is because many service representatives and call center employees are trained for efficiency and are expected to check several boxes, such as validating callers first, rather than acknowledging the customer and their concern. This impersonal approach does little to demonstrate to the customer that they are a priority and that their issue is of importance to the customer service team.

With all that in mind, here are a few helpful hints to help ensure your customers are receiving The Good: Unparalleled, personalized customer service:

Do:

  1. Develop a personalized customer service philosophy and ensure your employee training clearly conveys this philosophy. What kind of experience do you envision for your customers every time they interact with your company?
  2. Make your main measure of success Customer Satisfaction instead of Average Handle Time. If your customers are happy, they will tell you. And if they are not, they will tell their friends and family, or even worse Yelp or Glassdoor.
  3. This one never gets old: hire people who are passionate about helping people. Many skills can be learned, but helpfulness tends to be part of the fundamental nature of a person.
  4. Treat your employees well; they are your most valuable resource. If your employees are happy (measure their happiness frequently), your customers will be happy as well.
  5. Empower and support your employees to deliver brilliant customer experiences. Employees who feel supported, recognized and empowered will be engaged. Employees should also be trusted to override certain policies to make customers happy (be it a slight alteration to a return policy, or applying goodwill credits or perhaps extending a recently expired promotion to a loyal customer).
  6. Have FUN at work!

Don’t:

  1. Utilize Interactive Voice Response (IVR) – Don’t do it! Live answer is the way to go. IVR’s are frustrating for your customers and are a barrier to providing personal, effective customer service. I was recently shopping for new call center software and one vendor kept pushing their self-service IVR functionality. They couldn’t understand why we weren’t interested. By avoiding the use of IVRs, it is far more likely that your customers will be satisfied by the personalized, specific assistance they received.
  2. Outsource – Unless you have full control over hiring, training and firing, then I strongly recommend against outsourcing. Sure, it might save you money, however it could cost you customers. Outsourced employees are usually underpaid and lack loyalty, resulting in a lack of commitment to your customers and your brand. When I managed the quality program for a large Canadian telecommunications company, my team would often recommend the removal of outsourced employees from our campaign and what would the outsourcer do? Turn around and put that employee on another company’s campaign.

Here at Achievers, our in-house Member Experience Team delivers a superior and personalized customer experience to more than 1 million eligible users in over 150 countries. We are committed to the highest level of quality and excellence, derived from our in-house staff and we recognize our Member Experience employees for providing the kind of personalized interactions that make for good experiences. Customer Satisfaction is our most important metric because we know if our members are delighted then it will drive the overall success of the program. Our mantra is simple:

Our Vision: To deliver a World-Class Customer Experience

Our Mission: To create Raving Fans by delighting members with our commitment to Service Excellence.

Dare to be different, and do what is right for your customer!

Check out another blog by Marci Peters on 5 Keys: How to Become an Inspirational Leader.

About Marci Peters

Marci Peters

Marci Peters began her 20+ year Customer Experience & Contact Centre profession in the telecom space, but she has spent the last four years with Achievers – Changing the Way the World Works. She believes strongly that customer needs shape the business and employees are your most valuable investment. She has a proven track record in tactical execution of strategic customer initiatives to transform service delivery and drive positive results. View Marci Peters’ LinkedIn profile here.

 

 

 

HR Tech World 2017 London

Achievers in Action at HR Tech World: March 21 & 22, London

By: Helen Brooker
Marketing Director, Achievers UK

Have you ever wondered how much employee engagement can impact your business, and taken even one step further, the world? Imagine if every single employee felt valued, motivated, and recognized for their achievements? What a difference we would see in the workplace and society. Employees would actually enjoy going to work and as a result, would strive to reach their best potential. This would then be reflected in how they would treat their customers and fellow-employees, a virtuous cycle that would serve to lift everyone’s moods. HR’s mission is to do exactly that: increase employee engagement and, in return, boost employee happiness and business results. According to Gallup, companies in the top quartile of employee engagement see real measures of business success including 21% higher productivity, 22% higher profitability, 41% higher quality, and 37% absenteeism.

Where does Achievers fall into all of this? Achievers’ state mission is to: Change the Way the World Works, and we do that by offering world class employee recognition and engagement solutions that help bring about that change, one business at a time. You can learn how Achievers accomplishes this by joining us at HR Tech World in London from March 21-22. Discover why businesses are adopting Achievers’ award-winning solution to effectively increase employee engagement by an average of 22%! Join Achievers and thousands of HR Directors, executives, and thought leaders to focus on all things HR technology – what’s hot and where it’s heading. Within 10 years, over half of the office occupations in the world will be displaced by technology. How do we manage this? How do we capitalize on this? And how is HR tech defining the Future of Work?

This year, HR Tech World will be held at the famous venue ExCel London and will bring together a “Who’s Who” of HR. At this premier 2-day show, you will have the opportunity to meet some of the leaders in the HR tech space. Achievers will be there at Booth 303 with everything from live product demos to a “design your own T-shirt” stand. Come by and ask us anything you need to know about employee engagement and Achievers’ powerful rewards and recognition platform. Also, don’t miss up our lineup of speaker sessions:

Denise WillettUtilizing Recognition to Drive Employee Engagement
Denise Willet, Senior Director, Achievers EMEA

Denise is responsible for helping top employers globally increase employee engagement and retention, achieve desired results, and impact business success through recognition. At this session, you will discover the link between recognition and engagement and learn about Achievers 7 key principles that contribute to a successful recognition program.

 

Chase DolomontGet a Showcase of Achievers‘ Platform
Chase Dolomont, Solutions Consultant, Achievers EMEA

In the Product Demo Arena, Chase will offer a real-time view of the tools and strategies Achievers offers to help create an impactful culture of employee recognition that significantly impacts employee engagement.

 

And don’t just take our word for it. Listen to testimonials from amongst a list of Achievers’ customers. Or, come to HR Tech World and hear Colin Watt, Shop Direct’s Colleague Engagement and Relations Director, share how to successfully introduce sustainable recognition as an engagement tool and change-agent.

Colin Watt Shop DirectShop Direct is the UK’s second largest online pure play retailer with brands such as Littlewoods.com, Very.com and Veryexlcusive.com. After Shop Direct implemented the Achievers Employee Success Platform, the engagement score across the company rose from 67% in 2010 to its current, world-class level of 84% with correlated increased customer satisfaction over the same period. To find out more how this has been achieved book yourself into his Engage to Succeed session.
 
Don’t miss out on the rest of the stellar lineup of sessions – sign up and book tickets today. Then come by and join us at Booth 303 to get a first-hand look of Achievers’ Employee Success platform. Choose to get a guided 1-on-1 demonstration or try it yourself by browsing Achievers’ platform on an iPad. Discover how to quickly and effectively drive employee engagement with frequent recognition, both monetary and social, atop of continuous pulse monitoring. Find out in-person why Achievers’ innovative behaviour-driving engine produces real results for businesses.  Don’t forget to have some fun with our interactive touch screens to customize your FREE Achievers’ merchandise!

Want to arrange a prescheduled meeting with Achievers at the show?
Please contact Helen Brooker to organize a prescheduled meeting.
Email: Helen.Brooker@bhnetwork.com
Telephone: +44 (0) 7796 957726

We look forward to seeing you at HR Tech World at Booth 303.

Learn More Red CTA Button

 

 

About Helen Brooker
Helen BrookerAs Marketing Director of Achievers UK, Helen is focused on establishing Achievers’ approach to employee engagement through recognition in the UK marketplace. She builds awareness for how Achievers can build successful recognition programs that align with strategic business objectives. She has been a marketing and solutions consultation lead within the wider Blackhawk Network business group for 6 years working with many diverse, global organizations to improve business performance across employees, channel partners and customers.

 

 

Case for Employee Recognition

Why Employee Recognition Matters

By: Kellie Wong
Social Media & Blog Manager, Achievers

Do your employees feel recognized? Think carefully, because over 65 percent of employees report they don’t feel recognized at work. And lack of recognition just happens to be the number one reason why employees quit. Employee recognition drives employee engagement, and with higher employee engagement come lower turnover rates and stronger business results. Engaged employees perform 20 percent better and are 87 percent less likely to leave their organizations than their disengaged colleagues. Also, companies with the most engaged employees report revenue growth at a rate 2.5X greater than their competitors with the lowest level of engagement.

So, how do you start building your case for an employee recognition strategy? Start with The Case for Employee Recognition E-Book – an all-in-one guide that highlights everything you need to know about employee recognition. It details where the modern-day workplace is heading, why employee recognition is invaluable for businesses, and ultimately how to secure senior management buy-in. Below are some key takeaways from The Case for Employee Recognition E-Book that every HR professional should be aware of:

The ever-changing workplace

The workplace is constantly evolving and it’s important to be aware of where it’s heading. Organizations are no longer hierarchical and top down, but instead collaborative and bottom up. Baby boomers are retiring faster than young workers can replace them, intensifying the war for top talent and putting the ball in the millennials’ court. By 2018, it’s expected that millennials will make up more than 50% of the workforce.

Case for Recognition Gen Y Chart

The Case for Employee Recognition E-Book

Why employee recognition is a need, not a want

It’s simple: employee recognition positively impacts employee engagement and drives business success. According to Gallup 80 percent of employees said recognition is a strong motivator of work performance and 70 percent said they would work harder with continuous recognition. With $8 billion in assets and 260,000 customers, Meridian Credit Union saw a measurable, positive impact after implementing a rewards and recognition program.

“Analyzing the impact of engagement by comparing the top and bottom quartile of engaged employees showed that each highly engaged employee (top quartile) was responsible for over $2 million in growth, while each of the least engaged employee (bottom quartile) were responsible for $1.29 million.” – In regards to Meridian Credit Union, The Case for Employee Recognition E-Book

How to secure senior management buy-in

Hopefully now it’s clear that both your business and employees can benefit from employee recognition. But how can you get senior management on board? Start with the data. Numbers don’t lie and leaders will pay attention when you present them with ROI numbers for engaged workplaces, its impact on financial performance, and how recognition is a key driver of both. All this valuable data and more is presented in our new eBook: The Case for Employee Recognition.

Learn how employee recognition promotes engagement, creates an infectious work culture that retains top talent, and improves overall customer satisfaction by downloading The Case for Employee Recognition E-Book.

Download EBook Red CTA Button

 

 

About Kellie Wong
Kellie WongKellie Wong is the Social Media & Blog Manager for Achievers. She manages Achievers’ social media presence and The Engage Blog, including the editorial calendars for both. In addition to writing blog content for The Engage Blog, she also manages and maintains relationships with 20+ guest blog contributors. Connect with Kellie on LinkedIn.