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effectively measure engagement

Employee Engagement: How to Measure What Matters

Recently, there have been some eye-opening reports about the state of employee engagement, both here in the U.S. and globally. Aon Hewitt, in their 2017 Trends in Global Employee Engagement Study, found that engagement levels have dropped for the first time in five years and Gallup reported in its State of the American Workplace report that a full 70% of U.S. workers are not engaged at work.

But before we all get too breathless about these admittedly disconcerting engagement numbers, it’s important to remember that employee engagement is not an end in and of itself. Engagement numbers do provide a window into the general well-being of your workforce, but more important than the raw numbers is how engagement ties back to desired business outcomes.

Say, Stay, Strive

Aon Hewitt, in an influential 2015 paper advanced the “Stay, Stay, Strive” framework for the variety of desired Employee Engagement outcomes. According to that model, engagement drives a variety of desirable outcomes, including increased employee advocacy and a more desirable employer brand, (“Say”), improved retention and tenure (“Stay”), and better overall performance (“Strive”):

“One manager may have an employee who is incredibly hardworking but needs to say more positive things about the company due to his/her network impact on peers. Another manager may have employees who generally seem positive about the company and committed to staying, but need to ramp up individual effort toward the new performance behaviors required by an organizational transformation.”

So it really isn’t just about the score, it’s about understanding what you need to measure in order to achieve the desired business outcome.

Are You Measuring What Matters?

Do you know how well your engagement programs are working? How about the connection between programs that engage employees, such as employee recognition and rewards, and your desired business results?

Employee engagement has become a cornerstone and calling-card of today’s most successful businesses. But instituting a haphazard or incomplete engagement initiative can often lead to more problems than solutions, as employees dutifully fill out their surveys but nothing ever seems to come of it.

Successful employee engagement programs should tie back to specific organizational goals, help to align employee values with company values, and ultimately — drive improvements in overall performance. Studies have shown that highly engaged employees are:

  • 21% more profitable;
  • 17% more productive, and;
  • Enjoy 20% higher sales than industry peers with average engagement.

Whether your measure for success is better employee retention, improved alignment with company goals, or increased revenue, your journey begins in first knowing what to measure and how to do it well.

An engaged workforce is almost always a profitable workforce. According to Gallup, companies with a well-defined culture of recognition and commitment to employee engagement have been shown to outperform their peers by 147 percent in earnings per share. Learning how to measure engagement – and what to measure – are the first steps towards realizing the engagement advantage. By measuring engagement in a number of ways and against a number of different metrics, companies can then learn what actions they need to take to improve in this important area of differentiation.

What you’ll learn

Having a better understanding of what makes your organization tick can help you find a competitive edge that you didn’t know existed. In our new eBook, “Employee Engagement: Four Places to Start Measuring What Matters,” we provide four ways to effectively measure the results of your engagement programs to ensure success in areas critical to your business – such as employee retention, performance against goals, and alignment with company values. Download the eBook now and begin learning how to measure what matters!

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About the Author

Josh Danson

Josh is Director of Content Marketing at Achievers. An accomplished marketing and communications professional with more than 20 years’ experience in the fields of marketing and PR, Josh worked as a press secretary on Capitol Hill before moving West, and from politics into PR – and on into content marketing. Josh graduated with High Honors in History from Kenyon College and lives in San Francisco with his wife and 9 year-old daughter. In addition to work and family, he is passionate about music, politics and fly fishing (not necessarily in that order).

 

 

 

HR Tech World 2017 London

Achievers in Action at HR Tech World: March 21 & 22, London

Have you ever wondered how much employee engagement can impact your business, and taken even one step further, the world? Imagine if every single employee felt valued, motivated, and recognized for their achievements? What a difference we would see in the workplace and society. Employees would actually enjoy going to work and as a result, would strive to reach their best potential. This would then be reflected in how they would treat their customers and fellow-employees, a virtuous cycle that would serve to lift everyone’s moods. HR’s mission is to do exactly that: increase employee engagement and, in return, boost employee happiness and business results. According to Gallup, companies in the top quartile of employee engagement see real measures of business success including 21% higher productivity, 22% higher profitability, 41% higher quality, and 37% absenteeism.

Where does Achievers fall into all of this? Achievers’ state mission is to: Change the Way the World Works, and we do that by offering world class employee recognition and engagement solutions that help bring about that change, one business at a time. You can learn how Achievers accomplishes this by joining us at HR Tech World in London from March 21-22. Discover why businesses are adopting Achievers’ award-winning solution to effectively increase employee engagement by an average of 22%! Join Achievers and thousands of HR Directors, executives, and thought leaders to focus on all things HR technology – what’s hot and where it’s heading. Within 10 years, over half of the office occupations in the world will be displaced by technology. How do we manage this? How do we capitalize on this? And how is HR tech defining the Future of Work?

This year, HR Tech World will be held at the famous venue ExCel London and will bring together a “Who’s Who” of HR. At this premier 2-day show, you will have the opportunity to meet some of the leaders in the HR tech space. Achievers will be there at Booth 303 with everything from live product demos to a “design your own T-shirt” stand. Come by and ask us anything you need to know about employee engagement and Achievers’ powerful rewards and recognition platform. Also, don’t miss up our lineup of speaker sessions:

Denise WillettUtilizing Recognition to Drive Employee Engagement
Denise Willet, Senior Director, Achievers EMEA

Denise is responsible for helping top employers globally increase employee engagement and retention, achieve desired results, and impact business success through recognition. At this session, you will discover the link between recognition and engagement and learn about Achievers 7 key principles that contribute to a successful recognition program.

 

Chase DolomontGet a Showcase of Achievers‘ Platform
Chase Dolomont, Solutions Consultant, Achievers EMEA

In the Product Demo Arena, Chase will offer a real-time view of the tools and strategies Achievers offers to help create an impactful culture of employee recognition that significantly impacts employee engagement.

 

And don’t just take our word for it. Listen to testimonials from amongst a list of Achievers’ customers. Or, come to HR Tech World and hear Colin Watt, Shop Direct’s Colleague Engagement and Relations Director, share how to successfully introduce sustainable recognition as an engagement tool and change-agent.

Colin Watt Shop DirectShop Direct is the UK’s second largest online pure play retailer with brands such as Littlewoods.com, Very.com and Veryexlcusive.com. After Shop Direct implemented the Achievers Employee Success Platform, the engagement score across the company rose from 67% in 2010 to its current, world-class level of 84% with correlated increased customer satisfaction over the same period. To find out more how this has been achieved book yourself into his Engage to Succeed session.

Don’t miss out on the rest of the stellar lineup of sessions – sign up and book tickets today. Then come by and join us at Booth 303 to get a first-hand look of Achievers’ Employee Success platform. Choose to get a guided 1-on-1 demonstration or try it yourself by browsing Achievers’ platform on an iPad. Discover how to quickly and effectively drive employee engagement with frequent recognition, both monetary and social, atop of continuous pulse monitoring. Find out in-person why Achievers’ innovative behaviour-driving engine produces real results for businesses.  Don’t forget to have some fun with our interactive touch screens to customize your FREE Achievers’ merchandise!

Want to arrange a prescheduled meeting with Achievers at the show?
Please contact Helen Brooker to organize a prescheduled meeting.
Email: Helen.Brooker@bhnetwork.com
Telephone: +44 (0) 7796 957726

We look forward to seeing you at HR Tech World at Booth 303.

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About the Author
Helen BrookerAs Marketing Director of Achievers UK, Helen is focused on establishing Achievers’ approach to employee engagement through recognition in the UK marketplace. She builds awareness for how Achievers can build successful recognition programs that align with strategic business objectives. She has been a marketing and solutions consultation lead within the wider Blackhawk Network business group for 6 years working with many diverse, global organizations to improve business performance across employees, channel partners and customers.

 

 

For Recognition to Have an Impact, Make It Strategic

We’re way beyond the old paradigm of years-of-service plaques or holiday gift cards as a form of employee recognition. We know that such rewards, tied to tenure or sporadically bestowed on an individual employee for a job well done, fall short of achieving any larger goal. For employees, they do little to spur a sense of being truly valued by an organization. For the organization, they don’t spark the levels of engagement that we know drive performance and lead to desired business outcomes. Why is this an issue? Gallup research this year found that only 33 percent of US workers feel engaged at work (it’s a mere 13 percent worldwide!). That’s nearly the same figure it was 10 years ago.

And even if organizations do connect recognition to driving individual performance and achieving desired business outcomes, how many have a recognition program that actually works? Achievers’ 2015 “The Greatness Gap” survey of the North American workforce found that most employees are far from satisfied with how, when, or why they receive recognition — if they do at all. They don’t feel they are recognized at their preferred frequency (41%) or get a manager’s in-the-moment feedback (60%) They don’t feel recognized for making progress (57%) or achievements (53%). Based on these findings, disengagement, not engagement, seems to be the rule.

But this gap is more than just a gap in driving engagement via feedback. It represents lost intelligence on how to improve the employee experience and better align it with business goals. To play an effective role in an organization’s success, a recognition program needs to serve a powerful strategic function for both employee and employer.

Strategic recognition serves a number of dual roles:

 

It’s part of a widespread, unified system of employee engagement —

that can be customized into any format, platform and frequency.

 

It’s aligned to the vision and values of the organization —

and can be tailored to meet individual employee preferences.

 

It generates powerful insight on employee performance and behavior —

but “learns” from even the delivery of a “smile” emoji or an e-thanks.

 

It’s closely aligned to business goals and targets —

While also recognizing employees for “softer” contributions & achievements as well.

 

It builds bridges between the executive/management and employee sides —

and enables uphill, peer-to-peer, team-to-team, and intrateam recognition as well.

 

It functions from a single, Cloud-based nervous system, regardless of organizational side or geographic location—

but always feels local and human in scale and tone.

 

It identifies out-in-front performers and succession candidates —

while pinpointing gaps and trouble-spots as well.

 

A strategic program of recognition builds engagement — and therefore has a positive impact on retention — supports talent management, and is closely tied to business goals. It is also the foundation of a cohesive, supportive environment. It also looks at the future as well as the present. It may be further refined to fit organizations shifting to more autonomous, team-based structures — a coming workplace shift identified by Deloitte’s 2016 human capital research. Or it may already be addressing profound shifts in workplace demographics (4 generations working together) and geography (global organizations with multiple hubs).

How long does it take for a strategic recognition program to take root and deliver game-changing results? Shop Direct, a multi-brand digital online retailer with some 4,500 employees, launched its highly successful recognition program across multiple global sites two years ago and it is already being credited with having a major positive impact across the entire organization. 

Shop Direct’s Shine program was designed to reinforce the organization’s purpose (to “Make good things easily accessible to more people”) and values (Trusted, Together, Proud, Ambitious, Innovative), and to drive performance. The program enabled instant recognition and rewards across multiple sites. And with features like at-a-glance data and in-the-moment messages, it soon turned into a keen motivator that has boosted engagement levels by 14%. But perhaps the clearest indicator of success has been the high level of adoption that the program has achieved. In less than one year, Shop Direct employees had sent more than 355,000 recognitions, and activation rates stood at an impressive 97%. Shop Direct has since garnered multiple awards for its innovative thinking — including being ranked as one of Achievers 50 Most Engaged Workplaces.

Likewise, communication and network services giant Ericsson (managing some 2.5 billion subscribers globally), needed a strategic solution to its employee recognition challenge. The platform had to be able to connect over 15,000 employees in dozens of hubs across North America — and improve on existing manual recognition programs. After implementing the Achievers solution, Ericsson’s HR team was able to automate recognition among geographically-dispersed employees, track program spend (without once going over budget), and use program data to link recognition to business results. Employees enthusiastically embraced it, making it the most widely-utilized “voluntary” enterprise platform the organization had ever implemented.

If no man or woman is an island, no employee should feel like he or she is working alone. Whatever job we do, we all want to be appreciated. What’s most profound about a truly strategic recognition program is that is answers that very basic human need. But all the while, it’s an incredibly powerful driver — and monitor — of a much larger success story: the organization itself. That’s a win for everyone.

Check out Meghan Biro’s second guest blog post It Takes a Recognition Culture to Spark Engagement.

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About the Author

meghan biroMeghan M. Biro is a globally recognized Talent Management and HR Tech brand strategist, analyst, digital catalyst, author and speaker. As founder and CEO of TalentCulture, she has worked with hundreds of companies, from early-stage ventures to global brands like Microsoft, IBM and Google, helping them recruit and empower stellar talent. Meghan has been a guest on numerous radio shows and online forums, and has been a featured speaker at global conferences. She is a regular contributor at Forbes, Huffington Post, Entrepreneur and several other media outlets. Meghan regularly serves on advisory boards for leading HR and technology brands. Meghan has been voted one of the Top 100 Social Media Power Influencers in 2015 by StatSocial and Forbes, Top 50 Most Valuable Social Media Influencers by General Sentiment, Top 100 on Twitter Business, Leadership, and Tech by Huffington Post, and Top 25 HR Trendsetters by HR Examiner.

 

Inspirational Leadership

5 Keys: How to Become an Inspirational Leader

How important is it to have inspirational leadership versus average leadership? The answer: Very important. According to Great Leadership, organizations with the highest quality leaders were 13 times more likely to outperform their competition in key bottom-line metrics such as financial performance, quality of products and services, employee engagement and customer satisfaction. Which is why it should be mission-critical for businesses to focus on developing inspirational leaders to improve company culture, teamwork, performance and bottom-line results.

CEOs are focusing on leadership development opportunities for their workforce more than ever to maximize business performance and encourage their employees to reach their full potential. Gallup estimates that managers account for at least 70 percent of the variance in employee engagement scores across business units. The same study found that managers with high talent are more likely to be engaged than their peers: According to Gallup: “More than half (54%) of managers with high talent are engaged, compared with 39% of managers with functioning talent and 27% of managers with limited talent.” With numbers like these it’s clear to see why it’s so important to foster proper leadership development, so those leaders can in turn inspire their employees, driving engagement and leading to better business outcomes.

So what exactly does it take to become an talented and inspirational leader? There have been countless books written on the subject of leadership, but the secret to being a strong leader is not in a chapter of any book, it is having a passion for leadership. Having the passion for leadership isn’t something you can just learn or pick up over time – it is built within your DNA and motivates you to get up every morning and make an impact. But there are some proven ways to bring out the leader in you.

After more than 20 years in leadership roles, I have identified what I believe are the five keys to unlocking the inspirational leader within:

  1. Find your inspiration
    Identify a role-model. For example, Bill Gates or Richard Branson, to name a couple current examples that instantly leap to mind. But they don’t necessarily have to be famous – think of any successful leader in your life who inspires you daily and aligns with the type of leader you want to be. Start exemplifying their leadership behaviors, whether it’s being more supportive, positive, fair, consistent, transparent, appreciative, or all of the above. It’s important to look up to someone – every leader had another leader to look up to at one point in their life.
  2. Lead by example
    This step sounds cliché, but is absolutely true. You should always lead by example and practice what you preach. No leader is effective or taken seriously if they can’t act on their own beliefs or practices. Leaders need to actually lead the way, versus just talking the talk (and not walking the walk).
  3. Nurture others
    Take care of your people, from hiring to training, support and development and career pathing. Your team needs to feel the love when it comes to the full employee experience. It’s not always just about getting work done – it’s about feeling valued, appreciated and taken care of.
  4. Empower your team
    First and foremost, hire the right people with the right attitude and who are passionate about what they do. You want to build a team that meshes well together and shares the same values as the company, then train them well, starting with a strong, structured onboarding program. And of course, always provide a supportive, empowering environment for your team to thrive. Allow employees to learn from failures and celebrate their successes with frequent recognition and rewards.
  5. Have fun
    It’s as simple as that! Business is business, but you have to make time to play and have fun. It makes all the difference when you enjoy what you do – people can see when someone loves what they do and your positive energy will only benefit the workplace. Also, according to the Center for Creative Leadership, 70 percent of successful executives learn their most important leadership lessons through challenging assignments. Consider taking an out-of-the-box approach with challenging assignments to make them more fun.

Not only do these five keys result in better leadership, but they also have the side benefit of increasing employee engagement. Inspirational leaders take the time to inspire, support, listen and identify opportunities for their team. According to The Harvard Business Review, developing strengths of others can lead to 10-19 percent increase in sales and 14-29 percent increase in profit.

As an inspirational leader, you can effectively engage your employees and develop their strengths for more successful business results. If you act upon these five keys with genuine interest, honesty and sincerity, you will become a more inspirational leader, foster strong and meaningful relationships and improve your bottom-line.

With 51 percent of employees reporting that they are not happy at work (see our latest infographic), companies clearly need more inspirational leaders to boost employee engagement and retain top talent. Want to learn more about the current state of employee disengagement? Download The Greatness Gap: The State of Employee Disengagement White Paper.

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About the Author

Marci Peters

Marci Peters began her 20+ year Customer Experience & Contact Centre profession in the telecom space, but she has spent the last four years with Achievers – Changing the Way the World Works. She believes strongly that customer needs shape the business and employees are your most valuable investment. She has a proven track record in tactical execution of strategic customer initiatives to transform service delivery and drive positive results. View Marci Peters’ LinkedIn profile here.

 

How employee engagement affects the bottom line

“Did you know that employee engagement is no longer a competitive advantage but a basic organizational requirement to achieve business results? 71% of American workers are ‘not engaged’ or ‘actively disengaged’ in their work. This leaves 29% of American workers who are engaged or involved in and enthusiastic about their work. Implement a strong rewards and recognition program to boost productivity which will ultimately lead to increased profits and business results.” BX Business Week http://bx.businessweek.com/employee-engagement