Cox Automotive

Rewards & Recognition + Community Relations = A Winning Combination

At Achievers, we love our customers. We’re interviewing them to highlight their expertise, advice, and secrets to success. 

Cox Automotive, a leading provider of products and services that span the automotive ecosystem worldwide, has nearly 25,000 employees working across more than 24 brands, including Autotrader, Kelley Blue Book, Manheim, and a number of other best-in-class companies. Cox Automotive’s expansion over the past few years has created an interesting opportunity for Heather Markle, Cox Auto’s Manager of Rewards & Recognition.

How many of you remember your Achievers launch? Heather’s first launch was in October of 2012 and her 9th launch will be September 30th.  With at least three more launches planned for 2016, Heather and her team are not only focused on scaling their program as they acquire new employees — often thousands at a time — but also on keeping their existing program fresh and top-of-mind for legacy users.

Spark, which Cox Auto’s iteration of the Achiever’s platform, is a fun play on words for the automotive industry that reflects their dedication to “sparking” motivation, inspiration, and engagement through social recognition.

We sat down with Heather and her colleague Stephanie Hogge, Analyst, Rewards & Recognition, to find out how they’ve managed to keep their program relevant and engaging with so much growth at Cox Automotive.

Q. Is there any one thing that you can share with us that has contributed to the success of Spark?

Heather: Sure, if there is one thing I’d like to stress today it’s the value of partnership. We’re constantly looking for ways to embed our program into company initiatives, contests, and events. That level of alignment reinforces the value of the program and helps us leverage Spark points to drive behaviors. What we’re most proud of is our partnership with our Community Relations Team. Stephanie can share how we work together to offer meaningful rewards to our employees while also allowing them to give back to their favorite charities.

Q. Stephanie, how did you help build this partnership? 

Our partnership really began when members of the Community Relations (CR) team approached us after a big event to see how they could recognize volunteers in Spark. Since then, we’ve worked closely with the team to make sure all of our employee volunteers get the public recognition they deserve. We are always looking for ways to integrate Community Relations and Spark. For example, last year we co-sponsored an event for our Atlanta employees celebrating the 100,000th recognition sent through Spark. Each attendee was encouraged to make a small donation, which the CR team then distributed to some of Cox Auto’s favorite charities. Earlier this year, we were excited to announce that every donation made through Spark’s “Give Back” feature is now eligible for matching through CR’s matching gifts program.

Q. How have employees responded to this partnership? Have you received any feedback?

Employees have been incredibly positive about this partnership. This is made apparent to me every time I look at redemption activity in Spark, and see how many people have decided to donate their hard-earned Spark points to a deserving organization. In 2015 alone, Cox Auto employees donated almost $9,500 worth of Spark points to 70 unique organizations. I think people appreciate the ease of making a donation through Spark especially because the dollars are automatically matched by Cox Automotive.

Cox Automotive

Q. What’s next for Cox Automotive?

Heather: Our company is truly global now. We are working to expand our program to the UK and Australia hopefully next year. We not only focus our adoption efforts on acquisitions, but through enhanced partnerships like the one we have with our Community Relations Team.

As we became Cox Automotive, our Achievers platform was the first platform to launch to our entire employee population. Spark was the first site to bring our company together. Having that level of buy-in from our leaders goes a long way to set us up for success. We look forward to getting our passport stamped in early 2016 as we help to spread our culture of recognition world-wide.

To learn more about how Heather has transformed the culture of recognition at Cox Automotive, and to hear how she’s using the Achievers platform to engage both online and offline employees, be sure to attend her presentation at this year’s Achievers Customer Experience. See the full agenda and register here: www.achievers.com/ace

 


Heather MarkleHeather Markle, Manager of Rewards & Recognitioni
n-tra-pre-neur (In¹tre-pre-nur) n. A person within a large corporation who takes direct responsibility for turning an idea into a profitable finished product.

I stumbled upon AutoTrader.com five days after I graduated from Oglethorpe University with a degree in Business and Behavioral Science. Fifteen years and eight roles later, I have become a strategic, multidisciplinary designer & intraprenuer with an eye for innovation and pixel perfection. I continue to look for opportunities to fill gaps with unique approaches to common problems. My creative skill set and passion for new technology make me a natural fit to lead our Rewards & Recognition team, define our awards strategy and champion our platform adoption efforts.

The Importance of Corporate Social Responsibility

The importance of corporate social responsibility programs for employee engagement

Organizations with well-defined social responsibility programs can improve their brand reputation, attract more job candidates and customers, and increase employee engagement.

Corporate social responsibility (CSR) programs arose from the understanding that businesses function as a part of society—the success of each deeply affects the other. The importance of corporate social responsibility has increased in recent years, in large part due to the growing influence of millennials. According to the Brookings Institute, within 10 years millennials will represent three quarters of the workforce. For this generation, brand loyalty belongs to companies that offer actionable solutions to specific social problems. Eighty-three percent of millennials expect businesses to try harder and achieve more with their social responsibility programs, according to a recent study.

This discerning generation is seeking out companies to work for and to patronize that make genuine contributions to charitable and social causes. This shift in values makes a real difference financially. A report by the Harvard Business Review pointed out that there is a strong link between CSR programs and profitability: “CSR can be much more than a cost, a constraint, or a charitable deed—it can be a source of opportunity, innovation, and competitive advantage.”

Additionally, the US Federal Reserve found that three out of four (74 percent) of the highest revenue companies in the US now have CSR programs. Globally, the percentage of CSR reporting organizations rose to 80 percent of the world’s largest corporations.

From an HR standpoint, corporate social responsibility programs are instrumental in helping employees feel more engaged and more aligned with the company’s mission, vision, and values. According to Forbes, “More and more, executive management came to realize that employees expected choice and access in their giving and volunteering.”

How can companies allow their employees to get involved with social responsibility at work? Here are some examples of how companies are encouraging employees to get involved with social responsibility programs:

  • Toyota offers each employee a $250 grant to their favorite charity after they complete 50 hours of public service.
  • HP allows employees to take four paid hours for volunteering each month.
  • Timberland invites and encourages employees, business partners, and even customers to get involved in its volunteering efforts.
  • KPMG hosts recognition award dinners where senior managers personally congratulate employees who excel in volunteering.

Other popular CSR programs include the coordination of group trips for employees to volunteer together during the work day, and employer matching for employee donations to specified charities.

The future of business belongs to millennials, who are the largest population group in US history and already outnumber baby boomers. They were raised with concerns about society and the environment, and they look to businesses to solve the world’s greatest problems. Meanwhile, many of the world’s most successful organizations have incorporated social responsibility into their core brand mission and messaging.

At Achievers, we’re such big believers in the power of CSR for employee engagement that we’ve dedicated one of our Achievers 50 Most Engaged Elite 8 Awards to corporate social responsibility. In 2015 the honor went to Netsuite, Inc. for initiatives led by its corporate citizenship arm, Netsuite.org.

4 ways to use your corporate social responsibility days

You know that satisfying feeling you get when you donate to charity? Or the pride you feel after donating your time volunteering for a non-profit? We all feel great when we give back to the community, and just as we commit to being socially responsible individuals, we also expect our employers to be social responsible companies. Employees want to work for organizations that are making socially responsible choices regarding their products and services, business practices, and as members of the communities in which they operate.

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Why work at Achievers? Reason number #47: Social responsibility

Why Work at Achievers?  Reason Number #47: Social Responsibility

As the saying goes, “If you light a lamp for somebody, it will also brighten your path”.  In today’s world, social awareness and balance has become crucial not only to individual fulfillment but also to respectable business.  There’s no question that at Achievers, employees are committed to Social Responsibility to better the local and global communities.  Nearly every corporate event, get-together, or holiday is affiliated with a charitable initiative headed by the Achievers’ Social Responsibility Team.  I sat down with Kristina Kozlowski, who leads the SR charge at the company, to find out just how much Social Responsibility means to Achievers.

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