By: Leigh Burger
Senior Implementation Manager, Achievers
Change is a funny thing, isn’t it? We frequently resist it, yet progress is impossible without it. In fact, we can’t really move through life without it. The desired approach for most of us is to experience change in small, bite-size chunks. Otherwise, it can wreak havoc on us when there’s too much at once and we’re not prepared for it.
The same goes for organizational change. Arguably though, organizations need to be in a continual state of change in order to move forward. Whether we call it “transformation,” “growth,” or just the natural evolution of the business – companies must continue to evolve in order to stay competitive and relevant, to employees and customers alike. In other words, organizations cannot afford to stay static for any length of time in today’s environment.
The ongoing need for change presents a tricky situation when it comes to employee engagement. While leading organizational change, you must be able to rally the troops’ ongoing support and understanding. Too much top down change at once can result in disengaged employees, which equates to a loss in productivity. Employees begin to feel as though they don’t have a voice or a sense of control. The weight of the loss of familiarity and certainty can bear down on employees until they start to fatigue, and slowly but surely, begin to check out. They might still perform their jobs, but they certainly won’t be putting forth their discretionary time and effort towards realizing the shared vision of the organization.
What may surprise you is this behavior should be considered normal. Our brains are wired to resist change. The oldest part of our brain – the reptilian brain – auto-responds to change with the fight or flight response. It takes practice to bypass that part of our brain and access the rational brain where we can use logic to overcome our innate, initial reaction.
As HR and OD professionals and people leaders, how can we help employees with that process? How can we best position ourselves to lead and at the same time guide employees to think more rationally about change? After all, employee resistance is one of the leading causes for the failure of change initiatives (Bovey & Hede, 2001b; Waldersee & Griffiths, 1996). According to Cynthia Wittig, “Such findings indicate that change agents focusing on employee reactions—including resistance and acceptance—during organizational change is of utmost importance to the success of the initiative.”
How do we help eliminate the resistance? Where should your change-agent-leaders focus their efforts?
1) Address the emotions first by answering the hard questions upfront, including addressing, why?
We are persuaded by reason, but we are moved by emotion. Acknowledge what employees may be feeling. You don’t necessarily have to answer for it, but you can acknowledge it and lead from the front by demonstrating authenticity and optimism in response. Acknowledging and naming the feelings helps create distance between a person and a situation. It creates a moment of objectivity. Instead of, “I am afraid,” they can at last get to, “I feel afraid about what Mr. Jones shared during town hall and how it might affect my department.” It also helps those of us who may have a hard time defining how we’re feeling, to make sense of why our hearts start racing, or we get sweaty palms, or feel unsettled in response to certain news. If you have a tough change coming up – call it what it is and help employees understand why the organization needs to head in that particular direction. Our brains don’t like incomplete stories and in the absence of information, we can come to all sorts of crazy conclusions. These concocted conclusions can spin FUD (fear, uncertainty and doubt) out of control into a danger tornado that is likely to pick up your change initiative and spit it out in the Land of Oz.
2) Communicate. Communicate. Communicate. Oh, did I mention? Communicate.
The amount and quality of information that is communicated to employees can influence how those employees will react (Wanberg & Banas, 2000). Running today’s ever-evolving organizations takes a lot of heavy lifting. It requires people-leaders and executives to be clear on the changes that are occurring and why those changes are taking place. AND it requires intentional multi-touch communications about said changes with all employees. Cynthia Witting shares, “There are several communication processes that impact employees’ reactions, including frequency, mode, content, and flow of communication. Gray and Laidlaw (2002) argued that the more embedded these processes are within management, the more effective the outcomes are because they enhance the quality of working relationships, harmony, and trust.” Sending out 1-2 emails about a change really isn’t enough. Ideally, there is a real-time, always-on, cross-functional, organization-wide conversation about these topics so that everyone can weigh-in equally and ask questions with transparency and without fear. This method should also provide communication scalability. In the absence of such a system, there needs to be on-going fireside chats or other means for employees to submit questions and expect real, authentic answers.
3) Employee participation in decision making.
According to an Aon Hewitt research study, the number one driver of employee engagement during times of change is the ability to be involved in decision making. However, you might be thinking – if I ask them what they want or what their thoughts are, am I opening a proverbial can of worms? The reality is yes, initially it will require more work, but the outcomes of increased success and higher engagement are well worth the trouble. In fact, there’s a whole body of research available with a documented approach to making wide-spread change while engaging the whole team. It’s called Appreciative Inquiry. As opposed to the typical deficit-based mindset where everything is a problem to solve, the approach focuses on inquiries into the organization based upon what is working and what we want to do more of so that the team naturally moves in that direction. When folks have a voice – they feel heard and acknowledged. This is fundamental to creating and maintaining highly engaged employees. Particularly, in times of change.
Perhaps Buckminster Fuller said it best. “You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete”.
How has your organization effectively navigated change? We’d love to hear your thoughts!
About Leigh Burger
Leigh joined the Achievers Professional Services team in June 2014. She serves as a trusted advisor to HR executives, professionals and business partners for the Achievers Fortune 500 global brands in rolling out their Employee Engagement platform. She holds a Masters, Positive Organizational Development & Change from Weatherhead School of Management at Case Western Reserve University as well as several relevant certifications. You can check out her full profile here.