By: Sara Sayegh-Moccand
Digital Marketing Specialist, SalesWings
The goal of every recruiter is to find a candidate that perfectly fits the open position. In fact, perfectly aligning a candidate with a company is the most rewarding experience a recruiter can have. When you hire the right person your company likely will not incur costs such as time lost in further recruitment efforts or in training somebody that might not be a perfect fit. To avoid extra costs, companies large and small alike need to find better ways to identify, attract, and subsequently retain top talent. The million-dollar question is: how?
1. Present good fringe benefits
The most attractive companies take all of the great benefits they offer and then adapt them to the position they are seeking to fill. For example, a senior engineer is likely older and more established compared to a candidate just entering the job market, perhaps emphasizing childcare assistance rather than the Friday night team outing would be more enticing .For an example of how offering great fringe benefits can help attract top talent, look no further than Google.
2. Share your talent transformation plan
Show candidates that you not only have a plan for their immediate future, but also how you plan to provide growth opportunities. Demonstrate knowledge of their current skills to ensure that they are in the right position, then show them the way forward through a clear training and development track.
3. Leverage LinkedIn
Engaging with potential candidates on social networks such as LinkedIn can be useful, even if the candidate isn’t currently interested in the position you’re offering. A good way to approach this is by sending a message to the candidate with a link to your company website. You can also use a tool like SalesWings LinkedIn message tracking to score the level of interest of the lead. Perhaps the lead clicks on the link but doesn’t show any interest at the moment. With message tracking you at least know that they clicked on the link, so you can follow up by providing more information if necessary, hoping that the same lead will one day turn hot. Remember that 75% of professionals are passive candidates – meaning they’re not actively engaged in a job search – so it pays to have any edge in order to grab top talent before your competition does.
4. Sell the work environment and profile
Showing candidates the great opportunities that come with working for your company can be a fantastic recruitment tool. For instance, giving examples of succession plans or the career progression plan of already hired talent recruited into a similar position can instill a level of confidence in the candidate that their employer will work to further their career.
A company should be up front about what is needed in order to be successful in a new role. If a candidate needs to develop new skills, the company should accordingly have a plan for how to help them develop those skills. Be open about internal and external training, any smart candidate will immediately see the benefits of developing their skills as they will have something to add to their CV.
Finally, talk about your company’s embrace of employee recognition. Employees crave employee recognition, with 93% of employees hoping to be recognized quarterly, if not more frequently. Share your company’s enthusiasm for recognizing great work and how employees are rewarded, whether through monetary rewards or social recognition.
5. Seek to be acknowledged in a “Best Places to Work” ranking
Top candidates usually target high ranking “Best Places to Work” companies. Everybody loves to work for a company that treats employees well, so it is a good idea to exhibit the qualities the aforementioned high ranking companies do. Even if you don’t get acknowledged for your efforts immediately, you will still have taken important steps to make improvements in this area.
6. Focus on marketing
Integrate every digital marketing tactics into your recruitment efforts so that your talent acquisition team can identify, attract and engage with talent more easily. With this strategy, you can also target potential candidates before they begin their job search in earnest. The day they make their decision to leave their current company, candidates will send applications to a large number of other companies or agencies. With this method you can beat them to the punch, and be the company all other recruiters are competing against.
7. Employer branding
Demonstrating why your company is a great place to work is becoming a critical part of recruitment strategy. The LinkedIn report MENA recruiting trends 2017 reveals that over 81% of leaders in MENA countries need to invest more in employer branding. This is because employer branding has a significant impact on hiring top talent.
Your corporate website and LinkedIn page are great places to build your employer branding. A poor user experience on the career section of your website can negatively impact your brand, meaning you will receive fewer applications in general, let alone those from the top talent in your industry.
A great example of an employer branding strategy comes from Starbucks. In 2015, they used Twitter and Instagram to promote their brand. Potential hires had the opportunity to communicate with current employees by using the hashtag #sbuxjobschat. This allowed them to learn what inspired people in their jobs and what people look for in a company.
To sum up, communication is key to attracting top talents – if you don’t explain why your company is a great place to work, you will not attract the best candidates. Good luck and best wishes for a fruitful and rewarding new year!
If you’re looking to lure top talent, check out the blog post 12 Tips for Writing the Perfect Job Description.
About Sara Sayegh-Moccand
The author Sara is a digital marketing specialist at SalesWings, a website tracking and lead scoring add-on. The software identifies your most sales-ready leads based on their website activity. It analyzes your leads’ past and future visits and scores their level of engagement/interest.