By: Chris Jacobsen
National Account Executive, Achievers
A paradigm shift is happening in today’s workforce with the balance of power shifting from the employer to the employee. In response to this shifting playing field, employers are starting to register the power of recognition to boost engagement levels and increase productivity among their employees. But we still have a ways to go. According to a recent survey by KRC Research, workers say that an average of 50 days (nearly two months) pass between moments of recognition, while nearly 9 in 10 (87%) middle management employees feel unrecognized by their supervisors. 88% also feel unrecognized by their coworkers. With the shift to an employee-centric workplace, these recognition “droughts” should be a thing of the past. But although a greater emphasis on engagement and recognition has been underway for some time, it still feels as though we’re at the dawning of a new day.
As an Account Executive for an industry leader in the employee engagement space, getting to play a role in helping to bring about this shift is personally rewarding. But let me take a step back and tell you a little about how I ended up here and why the idea of recognition is so personally significant to me.
It’s Fall of 2009, and my soon to be wife, Anne, and I are sitting down for pre-marital counseling before we seal the deal (I know this is a Human Resources blog; but bear with me, I have a point, I promise). Something that has stuck with me since those counseling sessions, besides my wildly understanding, compassionate, and beautiful wife of seven years, is the topic of love languages. I had never given any thought as to what my “love language” might be until I was challenged to do so in those counseling sessions. Lo and behold, mine is “Words of Affirmation”. According to the assessment: Give me a little appreciation and recognition for a job well done and I’m good to go. How delightfully ironic (or perhaps not!) that I now work for a company whose mission it is to enable recognition and employee appreciation to happen anytime, anywhere in the world; and in so doing, change the way the world works.
Given my penchant for learning and a desire to know as much about the field of employee recognition as possible, it’s no surprise I was drawn to a book titled O Great One!, A Little Story About the Awesome Power of Recognition. “O Great One,” or OGO for short, was a nickname coined by the book’s author, David Novak, who: “Thought being called Grandpa, Poppy (or any similar title by his grandchildren) made him feel old before his time. Taking a cue from his father-in-law ‘Great Jack,’ he decreed his grandchildren should address him by his new moniker “O Great One” or “OGO” for short.” O Great One! (http://www.ogothebook.com/) is about the awesome power of recognition and how we can all play a part in attacking the world’s recognition deficit.
In the book, Mr. Novak tells how his interest in the idea of recognition grew from a personal experience of his – specifically, a birthday. On this particular birthday, his family gave him a gift in the form of a jar filled with strips of paper with moments of appreciation and expressions of love inscribed on them. This act had such a powerful effect on Novak that it provided the impetus for him to start a movement to attack “the global recognition deficit” – and to write a book, OGO, about the awesome power of recognition.
The importance of timely, frequent recognition is further emphasized within OGO as Novak recounts the experience of “Jeff,” who recognized a problem within his grandfather’s company after taking over as CEO. The problem was a critical lack of employee recognition. With a few reluctant leaders on his team and skeptical board members, Jeff embarked on a mission to change the way his company works.
Being the former CEO of YUM! Brands (you know… KFC, Taco Bell and Pizza Hut), Mr. Novak has a ton a of experience with employee recognition and the importance of making employees feel valued for their work. In leadership roles for many years, he witnessed first hand the tremendous success that comes with aligning employees to company values and business goals. Syntehsizing all of this experience into actionable insights, Novak lays out 10 guiding principles of recognition for employers and individuals alike:
- People won’t care about you if you don’t care about them
You need to show people you care about them before you can expect anything from them.
- The best way to show people you care is to listen to them
We have two ears and one mouth for a reason. We need to remember that there’s always someone who knows something we don’t.
- A great idea can come from anywhere
Great ideas are essential to a company’s success, so view everyone as a potential source of inspiration.
- Recognize great work and great ideas whenever and wherever you see them
It is the visibility and velocity of recognition that drives engagement results.
- Make recognition a catalyst for results
What gets recognized gets repeated. Tie recognition to company goals and values.
- Make it fun
Make the recognition moments fun and enjoyable. Let’s not take ourselves too seriously!
- Make it personal
Recognition should be meaningful and should resonate on a personal level.
- Recognition is universal
The power of recognition does not discriminate, and all of us, no matter who we are, love to be recognized and should feel included.
- Giving recognition is a privilege
And the act of giving recognition is its own reward.
- Say thank you every chance you get
Saying “thank you” is free, so let’s start saying it lot more.
This book is about the awesome power of recognition and how we can all play a part in attacking the world’s recognition deficit. It feels great to be recognized and to give recognition. If more organizations focused their efforts on fostering cultures of recognition, both employees and employers stand to benefit in the form of incrased engagement, reduced attrition, and improved customer satisfaction. What I’ve realized after reading this book and working with Achievers and its customers, is that we truly can change the way the world works, one OGO at a time.
About Chris Jacobsen
Chris’ passion for sales and HR software began in Southern California where he worked with ADP. He and his wife of seven years moved to Montreal in 2010 and now reside in New York’s Hudson Valley with their 5 yr old daughter and 3 yr old son. Having worked in large and small corporations Chris is keenly aware of the power of recognition and showing appreciation for great work. Outside of helping organizations reimagine how they recognize their employees, Chris enjoys cooking, building couch forts with his kids, and running. Connect with Chris on LinkedIn.