Create a magnetic company culture with recognition and great data

by Sarah Clayton, Communications and Campaigns Specialist 

A Magnetic Culture is one that draws talented employees to the workplace, empowers them, and sustains an environment in which they are less likely to leave.

– Kevin Sheridan, Employee Engagement & Virtual Management Expert

At Achievers, we love to get like-minded people together, so we have been hosting regional events to discuss engagement and recognition strategies with our local clients and others in the business community. We recently co-hosted a breakfast seminar with our client partner, Discover, to discuss the impact of having a magnetic culture.

The speakers gave thought-provoking presentations that sparked insightful discussions around a key element of company success: recognition. People are a valuable resource: when you invest time in your people, you will see that investment reflected in their work. Our motto at Achievers is “Change the way the world works”, and that means providing our clients, and prospects, with the tools to effectively invest in their team through recognition. To that end, we have summarized some focal points from the seminar and their connection to the Achievers platform.

Alarmingly, nearly two thirds of the workforce is defined as “ambivalent employees”: a delicate group who lie in limbo between engaged and disengaged. If addressed correctly, members of this group can be converted to productive, engaged employees. The alternative is that they remain ambivalent (the ‘quit and stay’), or that they progress toward disengagement, neither of which are attractive options for a company or culture. Thus the question begs: how do you engage an ambivalent employee?

There’s a saying that “you can have data without information, but you cannot have information without data.” Data helps you identify, analyze, and solve problems, so we made it a priority to have an abundance of data accessible through our platform. It provides insight into engagement levels, the impact variables or events have on engagement, and workplace trends (to name a few).

The most valuable aspect of the data we provide is that it is real time, so you can react promptly to the needs of your team. When a company has agile response times to employee behaviors, it goes a long way to build trust and grow engagement. For a company to thrive in the Information Age, external expectations of real-time information exchange and reactions must be integrated into company practices.

In order to realize the full potential of a resource, it’s integral to understand how to leverage it — an idea that is especially relevant with a company’s human capital. In conjunction with the data we provide, the unique employee profile that is generated through platform activity provides managers insight into the skills and behaviors of their team members.

An employee profile is a valuable tool for employee development because it acts as a centralized collection of their recognition moments, awards, milestones, and interactions. It streamlines the process of performance reviews, and the continual collection ensures no accomplishments are missed. The exposure a profile can provide into interdepartmental relationships and traits valued among colleagues presents a strategic opportunity to help develop career paths. When managers can show an employee that they are actively invested in their future with the company, the employee is more likely to reciprocate through engagement.

High usage levels across the platform are indicative of strong employee buy-in: we’re presenting them with a communication channel they want to use. The ability to voice their opinions through recognition not only fosters engagement, it creates a sense of empowerment.

The historic practice of reserving recognition for management contributes to a hierarchical role divide that is not conducive to a collaborative work environment. With organizations becoming progressively flatter, power that was once centralized at the top is being disseminated across employees. To successfully navigate structural shifts, power needs to be given an outlet — and recognition is a popular choice. It facilitates cohesion between company values and employees, and it helps employees shape the work environment they want to see.

Employee engagement is an output that is derived from multiple inputs, with the end goal being a magnetic culture. The Achievers platform provides several tools that can be leveraged according to trends and strategic company goals to develop a culture that resonates with employees.

 

Sarah Clayton

Sarah Clayton is the Communications and Campaigns Specialist at Achievers, where she focuses on generating content to drive desired recognition behaviors and engagement on the platform.

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