You’ve seen the YouTube videos of happy flight attendants creatively rapping the in-flight safety instructions, or read the stories of employees who have gone way beyond their job duties to help a customer. These make for great stories, but you can’t help but notice that most of these employees work for winning companies. Would the employees have gone above and beyond if they didn’t have a great work environment? Or would the companies be so successful without engaged employees?
You may think your employees are engaged now, but have you planned for the future? What will change when baby-boomers retire? What if your company could be more successful just by recognizing your employees? Here are a few reasons you need an employee recognition program:
Impact of the future workforce
Baby boomers are retiring, and they are taking much of the skill and experience in their companies with them. This year, 60 percent of new jobs being created require skills held by only 20 percent of the population. Millennials are already starting to take over; earlier this year, they surpassed Gen Xers as the largest generation in the U.S. labor force. You need to have the feedback channels, communication strategy, and collaborative environment to be able to recruit top millennial talent during this generational transition.
More employees work outside the office
The workplace is changing — literally. New communication tools are making it possible and easy for employees to work from home or other remote locations. As mobile trends continue and mobile apps become more advanced, more work is going to take place away from the office. How will your organization make these people feel like they are an engaged and valued part of the team? Do you have recognition programs in place that allow your mobile team to participate seamlessly?
Customer service is linked to employee engagement
The customer is always right, and that is even truer today. In a world where one tweet or a short video clip can do major damage to a company’s reputation and bottom line, it is critical that customer-facing employees are engaged and motivated. The good news is, you can empower your employees to provide great customer service and create repeat customers. Consider the ROI of this new strategy; organizations that prioritize customer service make 60 percent more profit!
Reinforce the right behaviors
Employee recognition does more than just give people warm and fuzzies. It is a strategic investment that aligns employees with corporate objectives. Employee recognition works by reinforcing behaviors that help achieve goals, and it solidifies people’s emotional connection with their jobs and the company. Engaged employees who are aligned with business objectives will work harder to achieve goals and serve customers, meaning they will push the company to succeed.
Get senior management involved
Although we often hear executives say that employees are the organization’s greatest asset, they are also often viewed as the biggest cost. So how are you going to justify an employee rewards program that increases the cost? By explaining the ROI. Use numbers and provide examples of the outcomes that can be achieved.
Winning companies have a great work environment. Great work environments are created when employees are aligned with business objectives and rewarded for meeting goals. It’s time you created a recognition strategy that can push your company to the next level.
Want to learn how to create a recognition strategy that’s tailored to engage and align all of your employees? Download The Ultimate Guide to Employee Recognition.