These days, many companies are clamoring for college grads; each year brings a fresh pool of talent for you to tap. The great news about graduates is that if they’re intelligent and adaptable, they can work in almost any sector of your business. But what’s the best way to compete against all the other organizations trying to recruit the same candidates?
Keep in mind that new graduate recruitment and hiring millennials requires a different approach than recruiting seasoned professionals.
Demonstrate your company’s mission and meaning
Most college students want to feel like they’re a part of something meaningful and something that has a positive impact on the world. If you want to attract this growth-oriented group, you need to demonstrate how your company makes a difference in your industry, your community, or the world.
If your company offers unique values, culture, or growth opportunities, don’t be afraid to highlight them. Are you performing work that has a big impact on society? Do you have a creative and innovative atmosphere in your workplace? Do you emphasize a collaborative team-based environment? Illustrate why your company is unique and innovative, and you’ll attract innovative young employees.
Understand where grads are coming from
Candidates that have just graduated present a much different recruiting challenge than other candidates. Most of them don’t have experience with the interview process, contract negotiations, and other professional norms.
Understand that recent grads are still a work in progress and that training and guidance are necessary at the start to build on the talents your candidates naturally possess. This will ensure your investment in a recent grad pays off with big dividends down the road.
Use the right recruiting tactics
Millennials have grown up almost entirely in the digital age, which means they are used to constant communication, using digital tools to achieve their goals, and plenty of flexibility. You can showcase your company’s strengths in these areas by using the following tactics:
- Set up a peer interview to allow a recent grad to connect with other young employees in your organization who can answer their questions.
- Explain how a grad’s skills will help a company or organization succeed. This will help a millennial candidate gain a clear vision of how they will gel with your company’s culture.
- Consider offering flexible job hours or the future opportunity for remote work for certain grads that can complete the required tasks on their own schedules.
Retain employees the right way
After you recruit a millennial, it’s important to keep them engaged and satisfied with their job. Providing millennials with regular feedback on their job performance and recognizing them for the work they put in is key. That means routine employee engagement surveys are vital to keeping millennials happy.
It’s also necessary for you to reward millennials that are performing well. Recent grads aren’t the types who will put in years of work to gain seniority, and they will often change companies in pursuit of their ambitions. If you can demonstrate that advancement is based on results, you’ll be in a much better position to retain millennial employees.