Guest post by Jeff Waldman, Founder & Social HR Strategist of Stratify and SocialHRCamp
Talent pool, talent network or talent community—semantics shemantics. We in the HR industry appear to be having some difficulties wrapping our heads around all of this. For starters, we can’t seem to agree on the definitions for each of these terms, let alone understand what the core purposes of each are. The so-called ‘industry influencers’ are struggling with this as well. If the thought-leaders and influencers are struggling, how can the industry at large have a clear understanding?
Part of the problem with understanding talent communities, lies in our attempts to define it. While we could sit around and debate the meaning of specific words, concepts and ideas, a simple definition just doesn’t capture the essence of what a talent community really is at its core.
Instead, what if we equate the core purpose of a talent community to the practice of relationship building? Take a marketer for example. Why are successful marketers successful? Is it because they create more appealing advertisements? Is it because they have a way with words? Or is it because they are the loudest on social networks? No, not really, and probably not.
A marketer’s success hinges on their ability to build strong relationships based on value, respect, credibility, honesty, and reciprocity. They have the ability to effectively tap into the emotional core of their target audience. They’re engaging and conversational, always discovering and sharing, and asking questions. Their success is directly correlated to their engagement with their audience.
This is exactly what a talent community is all about. The final desired outcome is a rich community of top talent that loves and promotes the brand.
Yet, to date, the approach that the majority of the HR industry has taken is what I call an “old school sales” approach. The industry has this notion that employers hold all the power, and that simply offering an open position is all the effort needed to attract top talent. With this approach, dialogue between a prospect and the organization is limited and one-sided, not to mention inconsistent. Oh, and it’s terribly boring—for everyone involved. How in the world can this practice differentiate you from your competitors, promote brand awareness, and ultimately build strong relationships? Tactics like these only seek to define a position, not create a community.
Appropriately, the answer here isn’t easy. Simply stating the desired qualities of your ideal employees won’t magically draw them to you. Instead, seek out the best talent you know, and ask them how they build relationships with their target audiences. Then begin to cultivate the type of community that attracts the caliber of colleague you’re looking for.
Like any good community, your talent community is only as good as its members. Dedicate the time and effort to understand yours, and you’ll find your success far surpasses a simple definition.
Jeff Waldman, Founder & Social HR Strategist of Stratify and SocialHRCamp is leading the way in a growing niche that brings together HR, employer branding, social media, marketing and business. With a diverse career since 2000, spanning all facets of HR Jeff founded SocialHRCamp in 2012; a growing global interactive learning platform that helps the HR Community adopt social media and emerging HR technology in the workplace. Jeff consults and advises HR and Recruitment software companies on content market strategy, business development and product development, and with corporate HR teams across multiple industries to strategically integrate social media and emerging HR technology into HR and Employer Branding strategy.
Jeff is an avid speaker, blogger and volunteer with diverse organizations such as the SHRM Annual Conference & Exposition, HR Technology Conference, HR Metrics Conference Canada, Illinois State SHRM Conference, Louisiana State SHRM Conference and many other events in Canada and the U.S.. Recently named one of the Top 100 Most Social Human Resources Experts on Twitter by the Huffington Post he also served as a judge for the 2013 Achievers Top 50 Most Engaged Workplaces Awards.