With your gamification strategy, don’t roll the dice

Nintendo, Snakes & Ladders, Pinball: these words alone evoke competition, strategy, and excitement – largely because humans are fundamentally psychologically stimulated by games.  It’s no wonder that more and more employers are adopting the Gamification trend as an approach to motivating the workforce in an effort to uniquely inspire employees to drive greater business results.  Gamification in a work environment uses game-like dynamics to target the same psychological behaviors humans inherently exhibit in gaming and apply that to tasks at work.

A motivated workforce is a successful workforce.  As today’s employers realize that employees are their greatest asset, smart businesses are making an investment in their workforce to ensure they are happy, challenged, and stimulated at work.  The Gamification strategy has proven to be particularly useful when it comes to rewarding sales teams or departments with specific metric goals, rewarding top performers and reinforcing positive behavior.  The catch with Gamification is inspiring individual performance without compromising a team dynamic.  Often with games, one winner comes out on top; employers need to be mindful when incorporating gaming into the workplace that their tool or strategy inspires individual performance but targets team collaboration.

When it comes to your Gamification strategy, don’t roll the dice.  Implementing an initiative should mirror best practices that will ensure results.

DON’T:

  • Create a DIY Gamification Strategy that could potentially divide the team
  • Strictly focus on results; Gamification can create a narrow perspective, so have an additional element to maximize engagement
  • Use Gamification to reward presence – align it to goals, metrics, and outcomes

DO:

  • Use gaming to leverage individual and team performance
  • Have a Gamification strategy that speaks to all employees to increase engagement
  • Leverage the opportunity for transparency so positive behaviors are defined and modeled

 

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *